Why do we need migration of any website ? There might be following reasons –
- Due to changes in changes in Company, Technology or Strategy.
- Switching to https://
- Current website is not User friendly
- Going International
- And More.
There may be any reason. But this work is challenging for everyone Developers, SEOs and Content Marketing Team. Whenever you do migration of any website we lose the traffic for a while. So how can you make this lose less. Let’s see the few points which you must follow while doing Website Migration.
Download Your Backup File
Never forget to take the backup of your website. Just login to your Cpanel account and obtain the compressed backups the website file and database information. Each database should be downloaded in its compressed format.
Export your Top Pages
You are investing your money and time in the new website so why do you give the space to slip out your precious visitor. So collect you top performing pages from different tool like Google Analytics and Google Search Console. Give more preference to these pages and put them at top in your list; because this the pages where you are getting more traffic and these pages are performing very well. These pages will decrease the chance of losing more traffic.
Redirect your pages every pages to the most relevant pages. You will get more 404 pages. Collect these pages in other sheet. You can collect them from Google Webmaster tool. Sometime you may not have exact or most relevant pages so redirect these type of pages according to the keyword in the URL.
Measure New Website Performance
You can measure the performance of your website in following terms:-
You should check your website speed just after the website went live. If there is any chance to improve your speed, improve it. Check your speed on both Mobile and Desktop.
You should have ranking for your website of two time.
Ranking, just before going for migration
Ranking, just after migration
Check the differences, where you are lacking and make your new SEO plan after this.
You can check this from Google Analytics Account. Check traffic, Source, Medium, Landing Pages and Location. This all will give you a overview of your visitors and will help you in going ahead.
After these important points now there that points without them we can not go ahead.
- URL Redirect Mapping
- Prepare Robots.txt file
- Prepare XML Sitemap
- Prepare HTML Sitemap
- Find Broken Links
- Check Duplicate Content
Hope these points will help you. These are not limited to 5 points only. There are more points which need to be done or checked. Here I have given you that 5 points which are must. For more Tips and Tricks do visit at Search Engine Libro.